One read-out across your Control stack.
Tower is the command center for groups already running multiple Control products. Every morning it pulls payroll from Slip, reviews from Echo, inventory from Pantry, and rosters from Shift into a single briefing — what changed, what to do about it, where to look first.
Unlocks once you're running 2+ Control products. Compounds with every product you add.
Rotterdam Tuesday lunch is down 38%. The Wednesday brunch promo in Amsterdam isn't mirrored there.
Projected lift if you mirror it: 22 covers / week.
You don't need more charts. You need fewer questions.
Once you're running multiple Control products, the value isn't in any single one — it's in the picture across them. Tower is the layer that reads them together and answers three things every Monday: what changed, what to do, where to look first.
Each Control product knows its own slice
Slip sees payroll. Echo sees reviews. Pantry sees food cost. Shift sees rosters. Each one is sharp inside its lane — but no one's pulling the picture together.
You're making cross-product calls blind
Labor is up — is it because reviews are good and bookings are full, or because schedules drifted? Food cost spiked — is it the supplier or the new dish? No single product can answer that on its own.
Patterns hide in the seams
Three quiet Tuesdays become a quiet quarter. A roster tweak that worked in one location never makes it to the others. The wins are sitting in the gaps between your Control products — waiting to be read.
One screen that reads itself.
A live group dashboard. Open the briefing for what to do today. Tap menu engineering, locations, or revenue to dig in.
- Opportunity
Tuesday lunch is under-covered in Rotterdam
Last four Tuesdays, lunch covers in Rotterdam ran 38% below the group average. The Wednesday brunch promo in Amsterdam doesn't run on Tuesdays. Mirror it to Rotterdam — projected lift: 22 covers / week.
- Warning
Sole meunière is a puzzle — high margin, low pull
Only 64 servings/week at a 74% margin. Either reposition (better menu placement, server callout) or replace. Three other puzzle dishes look the same. Most groups cut at least one per quarter.
- Win
Utrecht is your model location this month
Utrecht covers up 14.6%, labor down 0.8 pts, sentiment at 4.7. The scheduling change made on May 6 looks like the difference. Worth porting to the other three.
- Warning
Frites texture mentioned 7× this week
Across Amsterdam reviews and delivery feedback. New delivery box trial started Monday — first results next Wednesday. We'll flag if mentions stay above baseline.
From data scattered to decisions made — in two weeks.
POS, scheduling, reviews, delivery — all linked
Toast, Square, Lightspeed, 7shifts, OpenTable, Google, Yelp, Uber Eats, DoorDash. We do the integrations in week one. You do nothing.
Your benchmarks, your seasonality, your team
Two weeks of trailing data and Tower knows your normal — by location, by daypart, by dish. From then on, anything off-pattern surfaces.
What changed. What to do. Where to look first.
Lands on phone or email at 6am. Three to five items, ranked. Each one a one-tap deep dive. Spend ten minutes, run the day from there.
Built to be read, not interpreted.
We borrowed from the best dashboards in the business and threw out the parts no one reads.
A briefing, not a buffet
Most analytics tools open with a wall of charts. Tower opens with a short list of what changed and what to do about it. The graphs are still there — they're just not in front of you when you don't need them.
Every Control product, one voice
Tower reads payroll from Slip, reviews from Echo, inventory from Pantry, rosters from Shift — and weighs them against each other. The whole operation, in one read. No copy-pasting between tools, no manual stitching.
Plain-English findings, ready to send
Each insight comes with a paragraph any GM can hand to a head chef without translation. No glossary, no jargon, no “what does YoY actually mean again?”
Suggestions, not just observations
Tower doesn't just say “Tuesday is down.” It says “Tuesday is down because the brunch promo isn't running, and mirroring it would lift covers by 22.” A finding only matters if it points to an action.
Running multiple Control products without Tower?
Each Control product is sharp inside its own slice. The value you're leaving on the table is what happens *between* them. Conservative annual estimates for a four-location group below.
Manual stitching every Monday
Pulling reports from each Control product, copy-pasting into a spreadsheet, looking for the story. ~8 hrs/month at €60/hr.
Decisions made without the full picture
Labor up — is it bookings or schedule drift? Food cost up — supplier or new dish? Without the cross-product read, you guess. Conservative cost of one missed call per month.
Wins spotted late
The Wednesday brunch promo that lifts covers 22%. The roster tweak in one location that should be everywhere. Each one found a month late is a month of revenue left on the table.
What multiple Control products quietly cost when no one's reading them together.
~€19,560
per year
Already on two Control products?
Next Monday's briefing is on us.
A no-charge dry run on your Control stack. If next Monday's briefing tells you something you didn't already know, we'll talk about turning Tower on permanently.
Includes connecting Tower to every Control product you run, tuning briefing thresholds, and training your team on the morning routine.
By appointment · Built and supported by Control.